The current RUSA logo needs to go (First posted March- 4-2013 at 11:07 pm)
The current RUSA logo needs to go (First posted March- 4-2013 at 11:07 pm)


 Outdated RUSA logo

Current RUSA logo (as off March 2013)
This beauty has been in use by RUSA since the very beginning, I think. I have always thought it is as current as the cold war, pay phones and VCRs and pretty as the back of my stove. My intention with this comment is NOT to offend whoever came up with the logo above but just to express how I feel about it.

 My sketch of an idea for a RUSA logo

A rough idea for a RUSA logo
Too much time in my hands? One day while waiting for a riding partner to arrive I started playing with the memo app of my Galaxy S3. This is the raw idea I came up with. A concept for a RUSA logo

 My idea for a new RUSA logo

My version of a RUSA logo
On a slooow morning, I came up with this RUSA logo, (© 2013 Carlos Duque) What do you think? Yes, I can add the "randonneurs usa" text under it. I have never purchased anything with the RUSA logo on it as I think it is the ugliest thing. This one can be easily be reproduced as a reflective patch and also lends itself to be used in the same way as the current (uggly) one. Want to attract new riders, young riders, more women? Perhaps an update to the image is in order? PLEASE RUSA powers that be, would you consider changing that ugly thing with anything else? Does not need to be mine above but anything else that looks better than what you use now. Oh yes many would feel my version is worse than the current one and I am perfectly fine with that, create your own new version and let's move this idea of changing RUSA's anticuated image.

BTW if you, RUSA, want to use my logo design all you have to do is ask and I'll give you all use rights.



(First posted March- 4-2013 at 11:07 pm)

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rob hawks
Posts: 1
Ancestry of the RUSA logo
Reply #1 on : Thu March 07, 2013, 17:45:29
If you go to this page: you'll find what just might be the source of the RUSA logo: Olympic pictograms. The most closely related version seems to me to be the 1972 version for the cycling events though I had recalled it as the 1976 (Montreal) version, and other later versions appear very closely related. Going back further in time one can see a resemblance in the 1964 Olympic Games pictogram for cycling too. The RUSA logo also seems to be in reverse of the (1972 or 1976) Olympic pictogram. I am guessing though about the provenance of the RUSA logo and it's relationship to Olympic pictograms.

I'm afraid I don't share your intense dislike of the RUSA logo, and I've never been a proponent of change for the sake of change. I feel that as a pictogram it may be tame in the eyes of some, but it serves its purpose. I'm comfortable with RUSA borrowing from an time tested, and internationally recognized icon for cycling (if that is in fact where the logo came from.)

Though you've said your intention was not to offend with your comments, I do feel your language was too strong and could still offend.

I'm sorry, but I also can't find enthusiasm for your proposed design.

No related pages or links.